Strategy Consultant, Ricardo Strategic Consulting
Bavly Obaid is a Strategy Consultant at Ricardo Strategic Consulting’s (RSC) London office and is a core member of the RSC Global Mobility Team. He has advised various clients, including global automotive OEMs, suppliers and investors, on growth opportunities resulting from electrification, autonomy and digital trends in the mobility sector.
Bavly’s recent engagements have focussed on understanding the impact that consumer preferences have on the market uptake of future mobility options, highlighting the need for mobility service operators to adopt a personalised user experience approach to compete in a market in which consumers will have multiple available mobility options.